TED 2011 | Branding & Titles
Role:
Concept, Design, Art Direction, Technical Direction, Animation, Lighting / Texturing, Compositing, Rigging
Agency:
Trollbäck + Company
In 2011, the theme for the TED Conference was “The Stuff of Life”. Building on our work from 2010, we again experimented with backlit iconic objects. We used clipping planes to literally move through objects in a way that would be impossible in reality — to analyze, dissect and create interesting juxtapositions.
